Negative Keywords = Positive Results
Using negative keywords in your PPC (pay-per-click) campaign is important to your budget as well as the general performance of your campaign. When running a PPC campaign, a lot of people only think...
View ArticleSetting-up a Website Cheaply
A friend of mine, Gord Hill, has been running a stucco business for many years. Up until recently he has had no trouble getting contracts but over the last few months new business has been slow. I...
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Another client sample – PeopleMenders.com
We are pleased to announce another success story. We’ve secured a first page position for our client for the term Healthcare Careers beating out over 33 million competing web pages: Matt Olah
View ArticleNew ‘Opportunities’ with Google
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in...
View ArticleUse Google to Accelerate Your Business
Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!
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Using Google Insights to Improve Search Results
Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and...
View ArticleImportance of Long Tail Keywords
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from...
View ArticleResponse to “Spammers, Evildoers, and Opportunists”
A friend of mine, Craig Nakamoto at Claero Systems, sent a link to me late last year. We have been so busy that it has taken me until now to respond. The link pointed to an article called “Spammers,...
View ArticleJeff and Doug – Promo Video for 6 Hours to Online Strategy
Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create...
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Advantages of Search Engine Optimization (SEO) – Dell.com Example
A while back we received an email from the Contact Us page on our website. We love this and fortunately we get this type of email all the time when a potential customer finds our website, likes what we...
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